Tuesday, April 28, 2009

Random Acts of Kindness

I have been accused of being an optimist. Maybe I am. However, I think "Random Acts of Kindness" is one of the best concepts ever. Can RAOK work in your business? If you want there to be a "World Wide Rave" about you and your brand - YES!

Remember that it is not all about you. It is about your customers.

There are 2 Starbucks close to me - I go to the one that is slightly further, because they make the experience - even at the Drive thru- about me. "How are you?", "Oh that sounds good!" in refernce to my order. "It's a great evening, what are you up to?" They are feeding into my need to be special. And I am thankful...because when it comes to my latte - it is about ME!

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