Wednesday, December 30, 2009

What Social Media is NOT

I am preparing a presentation on what social media is and what social media is NOT.

I decided that social media is NOT:

It is NOT a one way street - I have talked before about my utter displeasure with people that constantly post or retweet articles - one after another - nothing they have written, nothing original. No one will know who you are or even why they should consider your reading recommendations.

It is NOT a platform to be someone you are not - in the social media world, you will be found out. LinkedIn links to Twitter links to Facebook and on and on. Feigning an interest or some uber-cool persona and you will be found out - you will be found out and you will not build trust. In order to build interpersonal trust online or off you MUST show integrity. ...so let your freak flag fly!

It is NOT just another sales platform - There are plenty of people and companies out there that just post sale information or offer their services through an automated setting. This is just tacky...The public gets that via traditional media, Television and Radio - automated sales pitches. Sure plenty of people may follow or fan you to get the inside scoop on specials you are running. But if you are only using social media in this way, you are missing out on an amazing opportunity to offer individualized customer service and build a real bond with your customers.

What other things is social media NOT?

Monday, December 21, 2009

I hate it when that happens

I am reading Crush It! by Gary Vaynerchk. To be more specific, I am on page 13. I have already jumped up from my chair once to bring an idea to somone down the hall.

My Twitter Bio says I am an "Idea Muse"...which basically means I have good ideas and take joy in implementing them. I wonder if I will ever be able to inspire the passion in others that he can do in a few pages. To ever be able to say more than "I have this gret idea for you, you should do it." I want to inspire action instead of "Lorri that's great! but what is my return on in?"...I want to scream...trust me just do it!..because when I KNOW something, I KNOW it in my gut, without a lot of concrete facts to back it up.

I can't wait to finish this book and see if there is any way I can have my inner Gary help me help them!

Wednesday, December 2, 2009

A Black Belt in Simple

Last night I helped a friend by Digging her article. Since I logged onto Digg.com with my Facebook account, the article was also posted to my Facebook news feed. I mentioned this to her and she linked accounts also. Her response to me after doing this easy step, was "Do you have a black belt in this shit?"

I laughed and thought "NO!" all of this social media stuff is so easy, why are people so confused by it? Or maybe it is just me, I have been using social media for years - I have a great friend in Ohio that I have never met face to face, but we chatted on message boards, hers and mine. We found each other on Gather, MySpace and now Facebook. And now I can take those skills I learned at home and apply them at work. I have been clicking buttons for years and asking "What does this do?".

The one tip can I share with you about using and connecting your social media - Look for those "Sign in with Facebook or Twitter" and use them - it's that simple and you can get your Black Belt Too!