Monday, January 18, 2010

Rules of Engagment

I hear a lot that social media doesn't work or I don't believe in social media. I believe everyone is entitled to their opinion and if this is what you believe then fine, move along and embrace what works for you. However, if you want to give it a chance, you must use it properly for it to work.

Initially, you must understand that what you are trying to gain is the new ROI - Return on Influence. Meaning that the more people that want to connect with you, the larger your sphere of influence, and eventually they may become business partners, clients or customers. Simply following, friend requesting or linking does not "connect" you. In order to really connect, to build real ROI - you must engage.

I don't want to sound like Pollyanna here, but the truth of the matter is that people will want to engage with you if you are positive. No one wants to engage with someone that is going to challenge their opinions all time. No one wants to engage with someone that is going to use their social media venues as a soapbox. These situations are uncomfortable in person, and no one is going to seek them out online.

To engage properly, be positive & be helpful.

You can disagree with an opinion expressed, no problem. The best practice within social media is to either, ignore it or respectfully disagree with a point and give a reason why.

Being helpful is nothing more than being a fan. Posting a link or giving a review to your favorite restaurants, authors, stores, TV shows...whatever you really enjoy is helpful to them. This also adds to your transparency, as your connections will know the real you.

1 comment :

  1. I have to agree with you Lorri, engaing is the name of the game. There is so much to learn out there and people have so much to share. More then they even know!!

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