Friday, April 30, 2010

For One Week - It's not about you - Try it

Earlier today I read "Social “Me”dia Syndrome: A Deadly Epidemic" on PersonalBrandingBlog.com.

I started thinking "What would happen if for one week your social technology usage was not about you?"

My tweetdeck has become a feed of shameless self promotion, and honestly it is making me a little cranky. The social media rockstars will tell you that the industry is about engaging. Engaging is why I have been connecting with people online for a decade.

So for one week lets try this.

No self promoting of your blog posts
No self promoting within your blogs
No self promoting of your latest webinar, podcast or speaking engagement - let them speak for themselves!
No retweeting those who retweet you
No retweeting ANYTHING with your name in it
You can say Thanks for the RT or Thanks for promoting my blog without including the original message.

You can say Thanks for the FollowFriday recommendation without including their recommendation.

Let's see what a week of engaging and supporting others looks like -

Ah...so that I do not seem hypocritical - FYI as soon as I hit the 'publish' button on the post it will automatically hit my faceook feed & my Tumblr page>twitter. That will be it - I will not schedule via su.pr for better publishing times.

Friday, April 23, 2010

Cyber-Bullying has GOT to STOP

I am not an educator. I am not a psychologist. I am a Mom.

Oops I need more Cows!

Not long ago I became fed up with my Facebook newsfeed being overloaded with game updates. I hid them all! - I have a beautiful newsfeed now. I play the games, but I was missing what really matters, updates and pictures that my friends and family post.

The problem now is - I still play the games...and now I am missing out energy boosters and claiming extra treasure for my play time! -

With all the facebook changes that have taken place I could not figure out how to "unhide". ...I am sure a very uncommon problem. I know my fellow social networks are driven to the brink of insanity by them.

My friend Dana Lopez came to the rescue.

to UNHIDE:

go to your news feed and set to "top stories"
scroll to the bottom - click 'edit options'
click the "applications" tab in the window that pops up
you will see all of your hidden apps
click the "add to newsfeed" button

VOILA! - you can now play again.

Monday, April 19, 2010

Who Are You?

I will be celebrating my birth later on this week. Once again I find my life in a state of change. Recently I have gone back to school, bound and determined to complete my degree this time.

I am working on getting some credit for life experience. As part of this process I had to write a Learning Autobiography. This process was almost painful, but I learned more about myself during this process than during any other thing I have ever done. I learned that I have made a difference. I learned that my niche is communications...group communications. Funny because I always said - I just want to be heard.

Some times the stars just happen to align just right. As I was going through this process my boss determined that we should all work personal branding into our inbound marketing strategy. Read her blog post on it here.

I also found MindMapping . A writing tool to organize your thoughts. I thought they were really cool - but didn't work with the way I write - I am more of a stream of consciousness writer (is anyone surprised?)

I tried using a MindMap today to work towards personal branding, and I love the results!

What is your BHAG (big hairy audacious goal)?
What is your mission?
Why are you in the industry you are in?
Self-describing words
Words others use to describe you

Make it colorful - make it graphic - and see where you find yourself.

Thursday, April 15, 2010

Play Nice

My favorite ad on TV right now is this one by Liberty Mutual .




Not only is the music great, but so is the message. Liberty Mutual calls it taking responsibility, I call it being nice.

I was raised to be nice. My friends were raised to be nice. We would be sent out to play with the reminder “Play nice”. One of my friends even thought it was a game we were suppose to play.

When did we stop being nice in America? When did name calling become OK? We use anything we can as an insult. We use a person’s ethnicity, religion, age…what have you – as a way to sling mud – to hurt them. We disagree politically and the next thing you know we’re are almost at the point to where we are going to draw blood.

I have seen people be down right rude because they disagree with someone. This is America - a melting pot of people and ideas - We are going to have differences of opinion. You are not always right. I am not always right.

Let's keep this in mind:

If two men on a job agree all the time, then one is useless. If they disagree all the time, then both are useless. - Darryl F. Zanuck

If I am having a day when I cannot behave – I try to stay home, or at the very least keep my mouth shut. I beg of you – enough is enough – stop with the ugliness and name calling.

Play nice!

Tuesday, April 6, 2010

Twitter - Getting Started with 5 Tweets a Day

I know many people that are somewhat interested in twitter but have no idea what to tweet. They know they do not want to send out updates that they are having Cheerios for dinner or that a toddler just threw up on their shoes.

I have ranted in previous posts about people only tweeting what they have read. I also suggested different sorts of information that you may want to share given your area of expertise.

So let’s do this by the numbers – to get started try to send out five tweets a day.

1. Tweet one link that you find informative. This shows your area of expertise. You may have found this online link on facebook, your RSS feed, your Google reader or your favorite online news source…that doesn’t really matter.
2. Tweet one link to something that you find entertaining. This shows us who you are.
3. Retweet an informative tweet from someone you respect. This serves two-fold purpose. Expertise and Engagement
4. @Reply to someone you are following. Engagement, Engagement, Engagement!
5. Tweet an original thought – again so we know who you are.

These five will slowly turn into more as you find you have @replies to which you will need to respond and Thank yous for RTs. (Twitter requires manners)