Thursday, May 20, 2010

Are your Employees Practicing the World's Oldest Profession?

I’m not asking if you run a brothel.

What I am asking is – Are your employees just going through the motions waiting for a paycheck? Do they have passion? Are they building relationships?

Even in the smallest businesses you can improve your business and your sense of community by helping your employees embrace their passion.

Is Mary passionate about the environment? Have her help implement a recycling program.
Is Bob a music aficionado? Work regularly to a soundtrack he has created.
Is Melody an animal lover? Ask her to coordinate a way for your business to benefit the local ASPCA.
Does Sue have an eye for design? Let her set up displays

At a loss? – Ask them…build a relationship with your employees and see if you can find a way to bring their passion to work

Friday, May 7, 2010

It's more fun to Engage

It is the end of my week of no self promotion via Twitter.

Yes my blog hits were down, but I had more fun. AND most importantly it lead to some engagement with a couple of great people.

I talked with Paula Pollock of Pollock Marketing Group about a Marketing Workshop she is developing. She and I will be talking offline this week. For those of you who are skeptical about using Twitter...that is how it is suppose to work.

I also got to 'talk' via twitter with David Garland. David's Twitter Profile can explain him better than I can -
" Founder/Host of The Rise To The Top on ABC and Online. The #1 Non-Boring Resource For Building Your Business: Smarter, Faster, Cheaper".

His show The Rise to the Top is now part of my RSS feed and I am hoping for time to watch the shows in his archives. David is personable and laid back in his approach to social technology and web-based business growth.

It has been a great week and my online strategy is going to continue to have "Promote the other guy" as it's top priority.

Wednesday, May 5, 2010

Communication Rocks!

Foursquare has been having technical difficulites. Foursquare is a mobile networking platform that allows you to explore your location and share tips with your friends in a gamelike manner where you accrue 'badges' and 'mayorships".

Yes is it frustrating, when a site you use regularlly goes down, but I need to give these guys a HUGE bravo!

In this age of social technology, communication is key. It is the reason we use the various platforms. To engage. ...Well it is how we are suppose to use the platforms, I won't get into those that use it as a soapbox.

In my experience, usually when there are technical difficuites (short of my local tv station) we hear nothing. Be it your inhouse tech department or your favorite website. If the system goes down you are stuck...you don't know if it is you or the system. You reboot. You sit tight. You wait. ...it is though all other means of communication ceases to exsist.

But not Foursquare! They maintained customer service in 140 characters no less!

A look at their Twitter Feed will show post after post of @replies explaining to users what was happening and offering assistance for those still having mobil app issues.

Thank you Foursquare for keeping the communication going, for using social technology to provide customer service.

How do you handle communication in your industry/department when you hit a bump in the road? Do you take a "let them eat cake" attitude and make them wait? Or do you embrace and respect your customers and keep them informed?

Edited to add:

As a follow up you may want to read this interview with Foursquare founder, Dennis Crowly about Growing your business, and his view on this topic.