Tuesday, February 26, 2013

Is that an Alien on my face?

I am 3/4 of the way through the Certified Franchise Executive program. I spent February 16th and 17th sitting in day long sessions that will give me credit toward this certifiation. Session one was Strategic Thinking and Planning. Session two was Achieving Higher Performance for Yourself and Your Team Members. The main speaker for the Achieving Higher Performance was motivational speaker Bob Davies.

Davies has his Masters of Education degree in Psychology, so he tied a lot of the "why we do things the way we do" to how our brains work. Since we weren't a room full of shrinks he put concepts into more down to earth ways than synapses and electromagnetic waves.

The thing that rang true with me was the little voice inside your head that tells you not to do something. The little voice that says "no, what will people think?" or "I can't do that." The coach relayed this to the Alien in the Alien Movies. Picture it attached to your face...saying NOOOO!!!! - our job is to pull the alien off, say thanks for caring and throw it away. ...for the rest of my time at the conference I became aware of my alien.

I like my alien. If you knew the things that pop into my head, that the alien says no to...I didn't wolf whistle that young man and release my inner cougar. I didn't tell those young girls to get some self respect and go put some clothes on (we were in Las Vegas.) I didn't tell the people asking silly questions of Condoleeza Rice to sit down until they had something good to contribute to the conversation. I didn't tell the guy monopolizing the panel discussion to sit down or to please take note that the audience was falling asleep.

I am happy to be aware of my alien and in the future I may be more willing to pull it off my face and say "thanks for caring", but I think I will keep him around a little while longer.

Monday, February 25, 2013

Me: The Good, The Bad and The Eccentric

Last week I attended my third International Franchising Association conference. For the first time, I was recognized by my online persona. The first reason was for doing this live streamed Google+ Hang Out offering tips for first time attendees: 

Great! right? well once you get past the part where I am looking at the wrong computer screen and the fact that the cuss word didn't come out of my mouth in an audible manner. So yes - it fulfilled its purpose and I look great in turquoise. 

The other thing that was a conversation starter, from no less than 3 people,   Followed by a suggestion that they friend me so that they too can be entertained. This post from my Facebook page: 

I decided to run to Walmart - threw on my jeans, bra and hoodie...standing in line at the check out I look down and my hoodie isn't zipped all the way up....it's just a matter of time before I end up in a People of Walmart email.

Yup - people asked me if I was all dressed...It's a good thing I embrace my eccentricity.

Sunday, February 24, 2013

The Four C's of Social Media

As any good tiara enthusiasts will tell you the four C's normally stand for color, cut, clarity and carat. I am finding that the four C's apply a little differently to my social media efforts. 

I was listening to Deb Evans and AK Stout Social Geek Radio and their interview with Jason Falls, They were talking about creating content to increase visibility for your personal brand. I was struck by the this bright idea. I was also struck by my own obstacles. 

  1. Content -What are you about? What do you share? 
  2. Curate - I'm great curator I write newsletters based on curating articles. I find awesome things to share on social media and I share a lot. 
  3. Communication - Connecting takes time. Working full-time can hinder this effort. It's on par with trying to hold 100 conversations at once. Just as in real life you need to prioritize your connections. Family and friends first, followed by the ones that are always there for you - then the ones you find interesting. 
  4. Create - Falls, though not the first or even only social media enthusiast to say so, says we should focus on creating content. I have been called creative (among other things - but that is another blog post) frequently. When it comes to creating content, I get stumped. 

I decide to stop and think  "What are my talents?", "What can I create?"

I can paint but it's hard to share that digitally and  I haven't bothered to look up copyright laws, and I don't really want to be in the position where I have to sue the  pants off anybody. (The picture above was painted my me and you CANNOT post it as your own!)

I can write.  Thiblog has historically sort of been mostly around my work, Every interview I have seen with a successful writer has included the advice "write everyday.' As a result of looking at my content, I think it's going to become more about whatever happens to be inspiring me on a particular day.

I can brainstorm - not the normal, sit around and throw out ideas, but in a way that makes people seek me out, to help them make their ideas better.  I don't know what to do with this.  How do you create content by being a brainstormer? And why can I do it for others and not myself?