Thursday, March 14, 2013

Shut Up and Kiss Me: getting back to the basics of social

Have you ever tried to guide a newbie through using social media for business? It can make you crazy. 

Blogging has been around for a long time...not Great Wall of China long time...but a long time ( I don't feel like digging through Google to find the right answer - so I am embracing vague here.) I forget that not everyone has been hearing the same things over and over for years like I have. I feel inspired to address the basics again. To quote Uptown Girls "the fun is in the fundamentals" (again, they may have been quoting someone else, but I still don't feel like Googling).

Know your audience - unless your audience is full of Ph.Ds, don't use words like "pedagogy"...because they are the only people I know who use that word - and others will have to look it up. 

Keep it Simple (KISS..and you thought I was being forward with my title of this post) – there is no rule on how long a post needs to be – there is no reason to agonize over each post like it is a novella.  If that is what you want to do, then write the novella. My favorite blog is The Burning House, it is completely crowd sourced and is made up of photos and lists, pretty simple.

Stop selling - no one is going to read your blog, watch your video, or listen to your podcast if you are just talking about how awesome you or your products/ services are. ...That is what late night infomercials are for...let the experts drone on for hours.

Let your ego take a nap - no one wants to hear you ring your own bells all the damn time. (It’s ok to talk about a class you took to give back ground discussing the alien on your face)….I mean go ahead and talk about yourself but people are going to talk about you behind your back and not in a flattering way, #JustSayin.

Over sharing – You do not have to share a link to every possible article relating to your industry, no one has time for that. Some of us need to file our nails and stuff.  Share what strikes you and listen to your audience. Actually that is the best advice I can give – listen…just listen

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